Alex Castro is CEO and co-founder of M Corp, founder of ReM Score, and author of the book Measure, Execute, Win. He’s helped hundreds of clients (from small businesses to S&P 500 giants), navigate digital transformation without spending a ton of money and time on failed projects.
Pressure is high for digital transformation initiatives to deliver value. Pre-COVID plans won’t work anymore, and innovation leaders need to pivot quickly to address obstacles presented by the “new normal.”.
What We Dig Into
- What can we do to be more “ready” to implement new initiatives and ideas?
- What are some of the most important things (i.e. KPI’s) that business owners need to measure?
- Why do most strategic initiatives fail?
- What can business owners do to have more success during Covid?