Episode 359: Rick Cesari – How to Build a Billion Dollar Brand Using Video Marketing

Episode 359: Rick Cesari – How to Build a Billion Dollar Brand Using Video Marketing

Overview

Rick Cesari (sis-zary) has helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. His upcoming book Video Persuasion aims to put big brands’ proven video marketing techniques into the hands of small business owners, entrepreneurs, inventors, Amazon sellers and others.

A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today, sharing best practices in video marketing so you can successfully influence your customers and build your brand.

What We Dig Into

  • Why (and how) videos can change the game for our brand?
  • How does video use direct response marketing with a twist?
  • Biggest lessons learned from selling billions of dollars of product using video.
  • The keys to making any video perform better.

Resources

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