Episode 201: Chris Aarons – Transforming Your Organization to Go Digital

Episode 201: Chris Aarons – Transforming Your Organization to Go Digital

Overview

Chris Aarons has helped build dozens of companies and products using a unique mix of digital, sales and marketing strategies. Throughout his career, he has helped leading organizations become digital in both their practice and delivery while delivering results far beyond the sum of their parts.

Always an innovator, he is credited with launching one of the first social media departments at AMD in 2006.

Chris has won numerous awards for his digital programs while working for clients such as Adobe, Amazon, AMD, Cisco, Dell, HP, LG, Microsoft, Philips, and others.

In addition, he also teaches digital marketing at the University of Texas at Austin.

Chris and I have a great conversation about the importance of every organization, big and small, to go digital. We also dig into the biggest mistakes that companies make when actually making the transformation to digital. Chris shares with us his real-life experiences in how going digital can IMPROVE the customer experience and lastly he answers my question “what is the difference between companies who “do digital” and companies who are truly digital.”

Resources

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