Episode 177: Lee Caraher – How to Employ, Empower & Retain Millenials

Episode 177: Lee Caraher – How to Employ, Empower & Retain Millenials


Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, shes known for her practical solutions to big  problems. Her company works with some of the top consumer and technology brands in the country.

Lee is the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials.

Her second book, The Boomerang Principle was published in April 2017.

Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.

Lee is active in the community and currently serves on three nonprofit boards. A graduate of Carleton College with a degree in Medieval History, which she finds useful every day, Lee lives in the San Francisco Bay Area with her husband, two sons, and a blind cat.

Brace yourself, Lee has some good (albeit a little long 🙂 stories! From working through the rise (Sega Genesis) and fall of Sega (Dreamcast) to traveling all over the country, Lee realized that in order to be truly free, she needed to be her own boss…in a good way! For any business owner out there with employees, my interview with Lee is a must listen as we discuss the topics of her two books: 1) How to employ, empower and retain Millenials and 2) Why it’s not so bad if you let employees who have left come back.


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