Episode 168: Jeffrey Shaw – How to Make Your Business Irresistible to Customers

Episode 168: Jeffrey Shaw – How to Make Your Business Irresistible to Customers

Overview

Having a keen eye isnt just for what one sees, but also for what one senses. Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to empathize to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.

Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.

In my interview with Jeffrey we first learn about his journey to becoming one of the most sought after family photographers in the country. He knew nothing about his ideal client, he just knew who he wanted to serve. What better way to find out how to speak their LINGO than to live like they do! He would spend hours hanging out where his ideal clients hang out…just so he knew how to turn them into customers. We then dive into his best-selling book, Lingo and learn all about how to make any business irresistible!

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