Episode 114: Sonia Thompson – Attract & Retain Your Ideal Customer

Episode 114: Sonia Thompson – Attract & Retain Your Ideal Customer

Overview

Sonia Thompson is a marketing strategist, consultant, and author who helps businesses get the customers they want and keep them coming back for more. She’s a columnist at Inc. where she writes about how company culture and diversity help companies win on a global stage.

In my interview with Sonia, we learn about her journey from Corporate America rockstar to entrepreneurial trailblazer. She realized there was more to life and that ultimately she had the power of choice. Sonia digs deep into how to attract your ideal customers and then more importantly, turn them into customers for life. The initial transaction is just the start of a long, fruitful relationship for both parties. When you put yourself in your customers shoes and provide consistent value, you will win.

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