Episode 048: Tim Sanders – How to Win Business and Influence Friends

Episode 048: Tim Sanders – How to Win Business and Influence Friends


Tim Sanders spent most of his early career on the cutting edge of innovation and change. He was an early stage member of Mark Cubans Broadcast.com, which had the largest opening day IPO in history. After Yahoo acquired the company, Tim was tapped to lead their ValueLab, and by 2001, he rose to Chief Solutions Officer.

In 2005, he founded Deeper Media, which provides consulting services for leading brands.

Today, he is one of the top-rated speakers on the lecture circuit. Tim is the author of four books, including the New York Times bestseller Love Is the Killer App: How To Win Business & Influence Friends. Its been translated into over a dozen languages and has been featured in Fast Company, USA Today, the New York Times, The Boston Globe, Christian Science Monitor and on CNN.

Hes a master storyteller who offers listeners actionable takeaways that produce results right away. That’s why hes one of the top speakers on
the lecture circuit.

In today’s interview, Tim provides some GREAT stories (and if you watch the video, some awesome pictures), of the early days of working with Mark Cuban at Broadcast.com. As he rose through the ranks in the technology world, he realized that one of the keys to success was taking the time to build relationship and ensure employees and customers have a great experience. It’s a noisy world out there, so how are you going to set yourself apart?


Rapid Recommendations

  • Book(s): Ask More by Frank Sesno
  • Quote: “You will accomplish more developing a sincere interest in people than you will accomplish trying to get people interested you.” – Dale Carnegie
  • Tool: Evernote and Rev
  • Podcast: The Brian Buffini Show
  • Community: San Francisco and Cabo San Lucas
  • Parting Piece of Advice: “You need to read your fan mail.”

While you’re here, watch our interview:

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